Dr. Ann Clinic
An identity for a maxillofacial and reconstructive surgeon.
Category
Surgery · Brand identity
Year
2023
Services
Logo & identity · 24-page surgery portfolio · Business cards · Signage · Medical uniforms
The story
Precision, rendered as beauty.
Dr. Anna Dudaeva is a maxillofacial and reconstructive surgeon working across two worlds: high-end aesthetic medicine and life-critical paediatric surgery. Her identity carries equal authority in both.
The mark is Venus, drawn in one continuous line, with fine incision marks where her eyes would be. She is an ideal of beauty and a marble masterpiece restored and preserved through centuries — exactly what this practice stands for. Deep navy, warm white and a restrained burgundy echo the Old Masters.
I
Venus, Restored
The continuous-line mark and the identity around it, in deep navy, warm white and a restrained burgundy.
II
The Threshold
Signage: calm, formal, unhurried, a clinic that feels like a private gallery. Business cards in navy and white, marble and stone.
III
The Credentials
A 24-page credentials document designed as a luxury object. Full-bleed navy chapters, the doctor’s own voice, and patient privacy woven into the visual language.
IV
Into the Theatre
The mark follows her into the operating theatre.
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