Barvikha Salon
A premium beauty salon in Barvikha, outside Moscow.
Category
Beauty salon · Brand identity
Year
2019
Services
Brand identity · Monogram · Stationery · Uniform · Signage · App UI · Social content
The story
An identity for the woman who walks in ready.
A premium beauty salon in Barvikha, outside Moscow — hair, makeup, brows and skin. This chapter shapes the Hair Services vertical, and with it the logic for everything that follows: three colours, one monogram, one voice.
The SB monogram joins two letters into a single blade — bold enough for a façade, precise enough for a zipper pull. From the apron to the appointment app, every touchpoint speaks with the same quiet authority.
I
Two Letters, One Blade
The monogram, the wordmark and the palette. Dark Plum, the authority. Muted Off-White, the pause. Shiny Black, the final word.
II
Worn by the House
Name badges in dark and light versions, so the brand holds on every uniform. The apron, where the brand meets the work.
III
The Ritual in Hand
A service menu, a plum gift envelope, a pebbled leather makeup bag and five manifesto coasters. The reveal is part of the ritual.
IV
Across the Street
Three angles, one presence. The conversation begins across the street.
V
Before She Arrives
The same standard on screen, before she ever walks through the door. The colour ritual, the manifesto, the service: three posts, one voice.
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